Meredith Shea
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2018 AMC Winter Campaign

Campaign Design

2018 AMC WINTER CAMPAIGN

client: AMC THEATRES
ROLE: LEAD DESIGNER

 

AMC’s 2018 Winter Campaign featured three initiatives: A food & beverage offer, a text subscription giveaway and AMC’s annual Best Picture Showcase.


– PART ONE –

Food & Beverage Campaign:
Twice the ICEE®

Get a free large ICEE® when you buy a large popcorn and large ICEE®.

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– PART TWO –

AMC Best Picture Showcase

The AMC Best Picture Showcase features a 24-Hour Marathon where guests can watch all Best Picture Oscar nominated films or split the film-viewing experience into two days.

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Booklets

Best Picture Showcase attendees receive a collectible booklet that features an Oscars voting page and synopses pages for each movie nominated for Best Picture. It also provides guests a chance to take notes on their favorite films.

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Lanyards

Best Picture Showcase attendees receive a collectible lanyard that features each nominated film’s logo on the back. The front differentiates between the 24-Hour Marathon, Day One or Day Two of the event.

 
 

 

Creative Director: Chris Kincaid
Lead Designer: Meredith Shea
Copywriter: Tom VanderVelde