2018 AMC WINTER CAMPAIGN
client: AMC THEATRES
ROLE: LEAD DESIGNER
AMC’s 2018 Winter Campaign featured three initiatives: A food & beverage offer, a text subscription giveaway and AMC’s annual Best Picture Showcase.
– PART ONE –
Food & Beverage Campaign:
Twice the ICEE®
Get a free large ICEE® when you buy a large popcorn and large ICEE®.
– PART TWO –
AMC Best Picture Showcase
The AMC Best Picture Showcase features a 24-Hour Marathon where guests can watch all Best Picture Oscar nominated films or split the film-viewing experience into two days.
Best Picture Showcase attendees receive a collectible booklet that features an Oscars voting page and synopses pages for each movie nominated for Best Picture. It also provides guests a chance to take notes on their favorite films.
Best Picture Showcase attendees receive a collectible lanyard that features each nominated film’s logo on the back. The front differentiates between the 24-Hour Marathon, Day One or Day Two of the event.
Creative Director: Chris Kincaid
Lead Designer: Meredith Shea
Copywriter: Tom VanderVelde