2018 AMC WINTER CAMPAIGN
Client: AMC Theatres
Role: Creative Lead & Design
AMC’s 2018 Winter Campaign featured three initiatives: A food & beverage offer, a text subscription giveaway and AMC’s annual Best Picture Showcase. Each initiative was tied together with a similar look & feel inspired by the winter movie awards season. Since 2018 was the Oscars 90th awards show, I created an Art-Deco inspired campaign.
Food & Beverage Campaign:
Twice the ICEE®
Get a free large ICEE® when you buy a large popcorn and large ICEE®.
AMC Best Picture Showcase
Best Picture Showcase is an annual event. It features a 24-Hour Marathon where guests can watch all Best Picture Oscar nominated films or split the film-viewing experience into two days.
Best Picture Showcase attendees receive a collectible booklet that features an Oscars voting page and synopses pages for each movie nominated for Best Picture. It also provides guests a chance to take notes on their favorite films.
Best Picture Showcase attendees receive a collectible lanyard that features each nominated film’s logo on the back. The front differentiates between the 24-Hour Marathon, Day One or Day Two of the event.