On a single night in NYC, there are over 2,500 unaccompanied homeless youth. Safe Horizon wanted to raise awareness of the homeless youth epidemic and raise money to support a solution.
Mother's Worry is a hypothetical rock 'n' roll music festival that benefits homeless youth in New York City. The visual identity for the festival captures the ruggedness of the city and homelessness while portraying a sense of rock 'n' roll nostalgia. Money raised by the festival goes straight to Safe Horizon to support urban homeless youth.