I’ve worked on a lot of fun stuff over the years, but not all of it falls under a big, glamorous campaign. Here’s a collection of some of my favorite little one-off projects I’ve been part of.

TWITCH FIRST PERSON POV

CLIENT: VISIT MYRTLE BEACH

It’s annoying when ads interrupt Twitch video game streams. When Visit Myrtle Beach decided to test a new audience on the platform, we knew we needed to inconvenience die-hard streamers as little as possible. Enter: Myrtle Quest, a quick glance around Myrtle Beach in the style of a first-person video game.

“MITARRY BEST" AI REBRAND FOR REDDIT

CLIENT: VISIT MYRTLE BEACH

Redditors f***ing hate ads. Brands that try to advertise on the platform are met with thousands of downvotes. And don’t even think about leaving the comments section open. In fact, Redditors hate ads so much there are entire subreddits dedicated to their fits of rage over them. So when Visit Myrtle Beach wanted to reach a new audience and advertise on Reddit for the first time, we knew it couldn’t be just another ad.

We decided to meet Redditors on their turf and beat them to the punch. We “fired” ourselves (the agency) and let AI (the scandalous hot topic of the summer) take the reins creating the next campaign for Visit Myrtle Beach. The “campaign” consisted of bizarre images we created using the AI platform Midjourney paired with sarcastic copy clearly poking fun at ourselves. When Midjourney spat out a logo that misspelled “Myrtle Beach” as “Mitarry Best” we went all in on the destination “rebrand” while subtly mentioning selling points of the real Myrtle Beach.

And of course, we left the comments section open ;)

AWARDS –

American Advertising Awards, Kansas City Regional - Integrated Campaign: Silver; Social Post: Silver
eTourism Summit (eTSY) Awards: Best Use of Innovative Marketing in a Campaign

IN COLLABORATION WITH –

Matt Sueper, Sr. CW
Dean Cowles, CW
Fiona Dougan, AAD

“MAKE IT BEACHY”

CLIENT: VISIT MYRTLE BEACH

Why have a basic winter when you could “Make It Beachy” and spend your winter at The Beach? For this low-budget campaign we took ordinary winter things and made them beachy.

IN COLLABORATION WITH –

Matt Sueper, Sr. CW
Dean Cowles, CW
Fiona Dougan, AAD
Jeff Mundinger, Video

APRIL FOOL’S DAY

CLIENT: VISIT MYRTLE BEACH

What’s more fun than pranking people on social media? For April Fool’s Day, we created a fake self care kit complete with shark teeth facial scrub, a sunshine scented candle, seawater bath bomb and a Myrtle Beach staple: hushpuppies.

AMC THEATRES PROMOS

CLIENT: AMC THEATRES (IN-HOUSE)
IN COLLABORATION WITH 8183 STUDIO (PHOTO) & INTAKE STUDIOS (VIDEO)