AGENCY: MMGY GLOBAL
CLIENT: VISIT MYRTLE BEACH
With live music playing every day and night, it’s safe to say that Myrtle Beach, SC is Music’s Favorite Beach.
To amplify this message, we partnered with iHeart Radio and Gibson Guitar to spread the word in Nashville, “Music City.” We held six events at Jason Aldean’s Kitchen + Rooftop Bar where guests could get a free concert from one of iHeart’s “Next Big Thing” artists, free swag, free trips to Myrtle Beach and a custom-wrapped Visit Myrtle Beach guitar.
One artist, Mariah Faith, will make her way to Myrtle Beach in June to perform at the Carolina Country Music Festival.
Mariah Faith performing at Jason Aldean’s Kitchen + Rooftop Bar in Nashville
Faith Schueler playing the prize guitar in The Gibson Garage.