A little bit of everything, in the best way. I worked across seasonal campaigns, product launches and content for Chewy, finding the fun in everything from flea and tick season to football gear for your dog. Basically, taking things people need to know about and making them a lot more fun to look at. Everything here was made during my time in-house at Chewy.
Pet Football Gear
Seasonal Campaign // I’m not sure where Air Bud gets his athletic ability, but I’m pretty sure he gets his gear at Chewy. To kick off football season, we created a campaign to bring out the athlete in every pet, complete with pre-game fog, locker rooms and enough swag to fill the roster. The campaign ran across Chewy.com, Google Ads, organic and paid social and YouTube.
ROLE: Art Direction & Design
:15, YouTube Pre-Roll
Flea & Tick
Seasonal Campaign // Fleas and ticks? Not exactly the stars of the show. I created seasonal campaign creative to remind pet parents to stay ahead of them, bringing a little more personality to a not-so-fun topic.
Your Pet’s Duoxo S3 Glow Up
New Product Launch // Meet your pet’s new skinfluencer era. I helped launch DOUXO S3 with stock photography and campaign creative that made pet skin care feel a little less clinical and a lot more scroll-stopping.
De-Stress With Your Pet
Photo Art Direction // Even the chillest pets have their moments. I art directed the photography for a Chewy editorial piece exploring what can trigger stress in pets and how pet parents can help.
