Golf isn’t one-size-fits-all. Neither is Myrtle Beach. From PGA TOUR pros to laid-back weekend rounds, we found new ways to make the destination feel like a fit for every kind of golfer.

The Event–

Myrtle Beach Classic Logo & Branding

AGENCY: MMGY GLOBAL
CLIENT: VISIT MYRTLE BEACH

A new PGA TOUR event needed its own personality, but it still had to feel like Myrtle Beach. With Visit Myrtle Beach as the tournament sponsor, we created an identity with an approachable energy that made the Classic feel both fresh and unmistakably part of the brand.

ROLE: Sr. Art Director & Design

The Game–

This Is Golf TV Spot

AGENCY: MMGY GLOBAL
CLIENT: VISIT MYRTLE BEACH

Golf doesn’t have to look one way. We challenged the traditional idea of the game by showing off the many ways to play in Myrtle Beach, from casual rounds with friends to courses that make the game feel like an adventure.

The spot aired on the Golf Channel in the months leading up to the 2024 Myrtle Beach Classic and had premium sponsorship TV time during tournament play.

ROLE: Sr. Art Director

IN COLLABORATION WITH –

Brandon Sanders, GCD
Matt Sueper, Sr. CW
Dean Cowles, CW

The Getaway–

Happy Place

AGENCY: MMGY GLOBAL
CLIENT: GOLF TOURISM SOLUTIONS // PLAY GOLF MYRTLE BEACH

Sometimes, golf is just the excuse to get away. Happy Place put the focus on the experience beyond the scorecard, showing how a few rounds, a little sunshine and the right people can make Myrtle Beach your happy place.

ROLE: Sr. Art Director

IN COLLABORATION WITH –

Brandon Sanders, GCD
Matt Sueper, Sr. CW
Dean Cowles, CW
Break Media, Production