A collection of identities I’ve built for brands, campaigns and ideas that needed a name to live. Some brands needed a new look. Some ideas needed a whole identity.

Camp Detroit

Campaign Concept // Camp, but make it Detroit. Inspired by 90s skate culture, zines and DIY design, this campaign identity concept gave the idea its own rebellious visual language.

Traction Yards

Brand Identity // Built on history. Made for what’s next. A new eat, live and play destination in Indianapolis, inspired by the city’s interurban rail system. tractionyards.com

Play On at The Beach

Brand Activation Identity // Myrtle Beach, meet CityPickle 🤝 I created the identity for a beach-themed activation in NYC, bringing a little Myrtle Beach summer energy to the court.

Shreveport-Bossier

Brand Identity // Two cities. One identity. Inspired by the river that divides Shreveport and Bossier City, the new brand brings both sides together under one visual system. visitshreveportbossier.org

100 Years of AMC Theatres

Anniversary Logo // 100 years of movie magic deserves a mark of its own. I created the anniversary identity for AMC Theatres’ centennial celebration.

2019 AMC Connections

Event Identity // Every AMC Connections identity starts with the host city. For 2019, San Diego brought the sun, surf and California energy to an annual celebration for AMC General Managers.

Visit Aurora

Concept Brand Identity // Chasing the shadow of the Rockies. A concept identity for Aurora, Colorado, inspired by the mountain horizon and the cultural mix that gives the city its character.